Blog

  • The Secret Sauce of Marketing May 16, 2017 - The sauce is S for simple, A for appealing, U for unexpected, C for credible and E for emotional. Simple Simple messages have one central truth and are easy to grasp and picture. Coming up with a simple truth is the hardest thing. How do you boil down what you want to communicate to one thing? Most marketers have several things they want to advertise and aren’t good at sacrifice. Proverbs are the example: simple Read More ...
  • Three elements of an affordable video content marketing strategy July 13, 2016 - Video tool provider Knowledge Vision (www.knowledgevision.com) recently put out a paper about how companies should be using video as a key part of their marketing collateral asset collection. Their purpose is to sell tools, but their message is applicable to any marketing group. The main point is that video does not have to be scary expensive- you can do quite a lot on the cheap. The idea is to break your video production energy and budget into Read More ...
  • Copywriting January 23, 2016 - A great line in an episode of Mad Men last night… A copywriter quits to pursue another career, another says that she’s lucky to be able to follow her dreams, and follows with let’s face it we’re working for… Heinz Baked Beans. I laughed out loud. I didn’t LOL; I really actually laughed out loud. I’ve had many concerns over the course of my career about how unimportant a career in writing is, when compared Read More ...