The Secret Sauce of Marketing
The sauce is S for simple, A for appealing, U for unexpected, C for credible and E for emotional. Simple Simple messages have one central truth and are easy to grasp and picture. Coming up with a simple truth is the hardest thing. How do you boil down what you want to communicate to one thing? Most marketers have several things they want to advertise and aren’t good at sacrifice. Proverbs are the example: simple Read More …