Your collateral is part of your Content Marketing Roadmap to Success.
There are many pieces of collateral that you need to complete your spectrum of marketing collateral. Things like brochures, data sheets and corporate profiles are expected, and you need to have them. But make no mistake, these are largely fluff pieces—important fluff pieces—but still fluff pieces. The most important pieces of collateral are white papers and case studies.
White Papers and Case Studies
You must have white papers to show your potential customers that you are a significant player in your field of business, and that you can demonstrate thought leadership. Case studies are equally important in that they can demonstrate actual customer success stories. Without these pieces, you don’t have much to work with. Everything that you do to generate leads will depend on the ability of these pieces to generate interest within your target market.
- Collateral content research
- Collateral content creation
- Template design
- Graphics design
- Delivery of ready-to-use PDF files
I would be happy to look at your website and assess how effectively you are using your current collateral: