Landing pages, also known as squeeze pages, are the key to capturing opt-in lead information in your lead generation programs. Potential customers that are interested in your messaging, will fill out a form and willingly give you their contact information. These contacts are not fully qualified, but are partially qualified. This is gold.
Most of your advertisements will be associated with a landing page, and so will some of your marketing collateral (white papers, case studies, etc.). To best quantify the effectiveness of your various advertisements, you will more than likely have many such landing pages. Social media promotions will have their own associated landing pages, too.
- Landing page layout and copy design
- Thank-you (encore) page layout and copy design
- Email auto-responder page layout and copy design
- Form data capture
- Landing page testing