GDPR: A Game-Changer for Personalized Marketing?

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel that powers the modern marketing machine. Marketers are awash in myriad types of data about past, current and potential future customers. Personal information, purchase history, web behavior, social graphs, second- and third-party audience segments — it’s all synthesized, sliced and scored to optimize marketing outcomes, Read More …