Search Engine Optimization

search engine optimizationSearch Engine Optimization (SEO) is the process of improving the visibility or “discoverability” of a website using a search engine via an organic search result.

This is a much more straightforward process than it used to be. Techniques like meta-tag stuffing, keyword stuffing, hidden text and random outbound (and inbound) links, and many other techniques, are no longer effective. It’s a lot simpler now. These might be your most important considerations:

  • good content (relevant and complete)
  • regular updates (static content AND social media)
  • relevant inbound and outbound links

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