Three elements of an affordable video content marketing strategy

Video tool provider Knowledge Vision (www.knowledgevision.com)¬†recently put out a paper about¬†how companies should be using video as a key part of their marketing collateral asset collection. Their purpose is to sell tools, but their message is applicable to any marketing group. The main point is that video does not have to be scary expensive- you can do quite a lot on the cheap. The idea is to break your video production energy and budget into Read More …

Copywriting

A great line in an episode of Mad Men last night… A copywriter quits to pursue another career, another says that she’s lucky to be able to follow her dreams, and follows with let’s face it we’re working for… Heinz Baked Beans. I laughed out loud. I didn’t LOL; I really actually laughed out loud. I’ve had many concerns over the course of my career about how unimportant a career in writing is, when compared Read More …