Lead generation is part of your Content Marketing Roadmap to Success.
Tie it all together and you will have lead generation—potential customers (with contact information) that have demonstrated interested in your products and services. After generating leads you can start qualifying them and nurturing them, and start filling up that sales funnel.
- Content generation
- Marketing automation toolset selection (Salesforce, Sharepoint, Exclaimer, Sitecore, etc.)
- Landing page development
- Lead tracking
- Lead nurturing
- Email marketing programs
- Email list research, selection and acquisition
- Advertising: online programs, copy and implementation
- Sales materials
- Comprehensive marketing planning
- Budget alignment
Get started right now. With a quick website assessment, we can determine the effectiveness of your lead generation programs, or where you might be leaving money on the table.