K3A Content Marketing

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel that powers the modern marketing machine. Marketers are awash in myriad types of data about past, current and potential future customers. Personal information, purchase history, web behavior, social graphs, second- and third-party audience segments — it’s all synthesized, sliced and scored to optimize marketing outcomes, Read More …

The sauce is S for simple, A for appealing, U for unexpected, C for credible and E for emotional. Simple Simple messages have one central truth and are easy to grasp and picture. Coming up with a simple truth is the hardest thing. How do you boil down what you want to communicate to one thing? Most marketers have several things they want to advertise and aren’t good at sacrifice. Proverbs are the example: simple Read More …